For this package design class project, I reimagined a childhood favorite brand tied to a special Halloween tradition with my dad, having Count Chocula for breakfast in October. Out of the classic trio (Count Chocula, Boo Berry, and Franken Berry), Count Chocula was always my favorite. I redesigned the packaging with a fresh, interactive twist, incorporating a coffin-shaped dieline, custom illustrations, playful taglines, and features like a word search and hidden artwork to surprise and engage children and families. My goal was to revive the Halloween magic we shared by making the packaging an experience in itself. I also created a set of advertisements and a physical prototype box to bring the concept to life.
Count Chocula Box Design
Count Chocula Box Prototype
Count Chocula Billboard and Poster Advertisements
